Branding by Design

Circle creates, maintains and grows brands by providing the right creative toolkit to accurately communicate brand purpose, values, promise and positioning. We develop a clear understanding of your business, goals and objectives to visually communicate your brand in the right way to the right audience.

Our creative process is simple:

INSIGHT: Insatiable curiosity and in-depth insight unleashes brand potential. We want to know what you are competing against, learn where you came from, discover where you want to go and then help you get there.

IDEOLOGY: Reflection of vision defines direction. The body of ideas and beliefs that personifies your brand, outlines the guiding principles for how you live, breathe and deliver your brand every day in every possible way.

IDENTITY: A brand is the perception of your business in the eyes of the world. We bring the essence of your brand to life in creative, engaging and enduring ways through great design, communication and community engagement.

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Circle has guided Sun International in creating meaningful dialogue between our brands and consumers. This has been made possible through their investment in understanding our market and their vast branding knowledge.
Liam OddieGroup General Manager: Marketing, Sun International

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We enjoyed being able to work with an agency that could guide us through a process we had not been through before and with the efficiency that they did.
It is reassuring to have an agency that are as invested in their client's business as their own.
Hewell Glyn-JonesManaging Director, Opennetworks

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What we value about our relationship with Circle is the exceptional turnaround times, the in-depth understanding of our business and their willingness to go the extra mile.
Liam OddieGroup General Manager: Marketing, Sun International

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I would highly recommend Circle to any company looking for a new fresh branding approach to their business. They’re a dynamic team that took the time to understand our business and came up with some great ideas.
Karen SerrettaOperations Director, Aranar

Debby Stuart

Managing Director

Robert du Toit

Creative Director

Suhana Kohlöffel-Neerahoo

Business Director

9th December 2021 in Circular

A year of Brand New!

With the Covid-19 pandemic about to enter a third year, 2021 hasn’t been without some unique challenges. A design studio based in various locations requiring a new norm of daily video-call reviews, an economy struggling under the immense pressure of…

23rd June 2020 in Circular

The Creative’s Guide to a Productive Lockdown

Not a day passes that I don’t hear phrases like “the New-Norm” and “Life under Lockdown”. TV, Radio, Internet - every medium is crammed full with so-called “experts” spewing advice on how to cope, how to adapt and even how…

11th September 2018 in Circular

A whole new ballgame.

In the world of gaming, casinos give away what people want; cash and cars. When Sun International’s new casino, Time Square tasked us with their large-scale promotion for June, July and August 2018, our intention was to approach this promotion…

8th August 2018 in Circular

The value of Brand DNA.

With the recent public discourse around the Absa rebranding turning towards the inevitable negative sentiment, I was reminded by the success of long-term design strategy in defining the course of business success. Could you imagine a BMW without its iconic…