All Posts By

Robert Du Toit


The value of Brand DNA.

With the recent public discourse around the Absa rebranding turning towards the inevitable negative sentiment, I was reminded by the success of long-term design strategy in defining the course of business success. Could you imagine a BMW without its iconic…
8th Aug 2018

Fight against the ugliness.

A few weekends back I took my car in for its fortnightly wash. My local carwash has a customer waiting area with a great coffee bar adjacent to a small lounging area. With cappuccino in hand I settled down in…
30th Jul 2018