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A year of Brand New!

With the Covid-19 pandemic about to enter a third year, 2021 hasn’t been without some unique challenges. A design studio based in various locations requiring a new norm of daily video-call reviews, an economy struggling under the immense pressure of…
9th December 2021

A whole new ballgame.

In the world of gaming, casinos give away what people want; cash and cars. When Sun International’s new casino, Time Square tasked us with their large-scale promotion for June, July and August 2018, our intention was to approach this promotion…
11th September 2018

The value of Brand DNA.

With the recent public discourse around the Absa rebranding turning towards the inevitable negative sentiment, I was reminded by the success of long-term design strategy in defining the course of business success. Could you imagine a BMW without its iconic…
8th August 2018

A wonderful feeling.

In 2009 the time had come for me to decide on the direction of my life. I knew I wanted to dedicate my time to writing compelling content that evoked emotion. A friend at the time suggested I explored Copywriting,…
31st July 2018

Fight against the ugliness.

A few weekends back I took my car in for its fortnightly wash. My local carwash has a customer waiting area with a great coffee bar adjacent to a small lounging area. With cappuccino in hand I settled down in…
30th July 2018