Cutting Edge.

Brand identity and visual language for an award-winning knife maker.

To reinforce the brand’s primary speciality as a bespoke forger, the V-shape represents the precision involved in folding metal in preparation for blade crafting.

Learn more about this project

Mitchell Handmade, founded by award-winning knife maker, Alan Mitchell has been hand-forging bespoke knives and cutlery full time since 2005. Due to the brand extending its reach internationally, there was a need for a brand identity that would be easily recognisable, differentiated and ownable in such a competitive market.
A key consideration in this project was that the brand identity needed to be seamlessly applied across varied mediums, from digital communications to packaging and the forged items themselves.
Circle created the brand’s identity spearheaded by a simple monogram inspired by the initials of Alan Mitchell. When stacked, the negative space reveals a diamond shape which is a subtle reminder of the Mitchell Family Crest.
To reinforce the brand’s primary speciality as a bespoke forger, the V-shape represents the precision involved in folding metal in preparation for blade crafting. The diamond signifies the tools required to make this happen. The brandmark is further strengthened by sharp-edged typography to represent the serrated edges and sharpness of a blade.
These unique elements of which make up the brandmark, colour and typography allow Mitchell Handmade to be ownable, distinctive and easily identifiable from international competitors.

The brand’s identity is spearheaded by a simple monogram inspired by the initials of Alan Mitchell.

Learn more about this project

Mitchell Handmade, founded by award-winning knife maker, Alan Mitchell has been hand-forging bespoke knives and cutlery full time since 2005. Due to the brand extending its reach internationally, there was a need for a brand identity that would be easily recognisable, differentiated and ownable in such a competitive market.
A key consideration in this project was that the brand identity needed to be seamlessly applied across varied mediums, from digital communications to packaging and the forged items themselves.
Circle created the brand’s identity spearheaded by a simple monogram inspired by the initials of Alan Mitchell. When stacked, the negative space reveals a diamond shape which is a subtle reminder of the Mitchell Family Crest.
To reinforce the brand’s primary speciality as a bespoke forger, the V-shape represents the precision involved in folding metal in preparation for blade crafting. The diamond signifies the tools required to make this happen. The brandmark is further strengthened by sharp-edged typography to represent the serrated edges and sharpness of a blade.
These unique elements of which make up the brandmark, colour and typography allow Mitchell Handmade to be ownable, distinctive and easily identifiable from international competitors.