Forking Good Times.

Brand identity and visual language for South Africa’s new food and entertainment festival.

Circle created Appetite Fest’s brand identity inspired by the culinary craft.

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In August 2018, Sun International’s Time Square is set to debut Appetite Fest, South Africa’s newest family-friendly food and entertainment festival, in Menlyn Maine Pretoria.
Appetite Fest is a celebration of food and amusement, it’s a culinary playground where guests explore tastes, flavours, sights and sounds that make living in South Africa great. Catering for everything from family-friendly entertainment, to live music, comedy acts and local and international chefs.
In the cast of culinary artistes were Gary Mehigan; George Calombaris and Matt Preston of MasterChef Australia fame; as well as top local chefs Siba; Sarah Graham; Nti; J’ Something; Bertus Basson; Peter Tempelhoff; Chris Papayannes; Eric Bulpitt; Katlego Mlambo; Nathan Jacobs and Stephanie Ceronio.
Circle created Appetite Fest’s brand identity inspired by the culinary craft, artistry and fun essence of the event. Incorporated within the brandmark, is a smile which is symbolic of the satisfactory elements of both food and entertainment, together with a plate styled to represent craft and artistry.
The visual language was designed to represent the fusion of food and entertainment, using dishes combined with musical instruments. The bright colours chosen are symbolic of excitement along with a tone of voice which is very tongue in cheek to communicate the fun factor.
The brand identity was used across various touchpoints and mediums, from a TV commercial to social media, billboards and other print and digital collateral.