Brand identity, naming and visual language for a golf clinic.
Circle positioned the Gammon Golf Academy as an Above Par Golf Academy.
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Renowned golf teaching professional Don Gammon launched his own golf clinic at Sun International’s flagship resort Sun City at the world-famous Lost City Golf Course. Circle created the brand identity and named the clinic Gammon Golf Academy.
The academy offers golfers access to the latest swing analysis technology and a simulator designed to enhance their overall golfing experience.
Using terminology synonymous with golf, Circle positioned the Gammon Golf Academy as an Above Par Golf Academy. The brandmark was inspired by the first letter of Don’s surname and the sport that the clinic focused on, golf. The colours of the brandmark and visual language symbolise the place where the clinic is positioned, The Lost City Golf Course. The light and dark green shades represent the course’s fairways and putting greens. The visual language was used across various mediums and collateral, from flags to flyers, digital screens and signage.
