Nomenclature and visual language for a luxury dog collar brand.
The identity is inspired by the elegant and slender appearance of a greyhound’s figure.
Learn more about this project
When naming a new brand, it’s vital that the name is distinctive, authentic and memorable so that it resonates with your target market. As a proudly South African online store offering a collection of locally-produced, high-quality handcrafted genuine leather collars, we named this new brand Hide & Stride. The name was inspired by the brand’s core offering of luxury collars that have been carefully crafted to withstand a lifetime of walks, adventures and playful fun at the park while ensuring hounds look as elegant than ever before.
Positioning Hide & Stride as “When high fashion collars are like treats, expected” portrays a brand personality that’s sophisticated yet playful. The identity is inspired by the elegant and slender appearance of a greyhound’s figure. This representation is symbolic of the regal, premium and stylish essence of the brand, taking inspiration from bespoke fashion brands.
The unique and harmonious colour palette signifies the bond between dog lovers and their fur babies. Pink is symbolic of nurturing and unconditional love. Green encompasses nature and grass, blue represents loyalty and integrity, with orange being the colour of optimism.
This playful visual language will continue to enable Hide & Stride to offer only the best quality collars that get stylish tails wagging for life.
The name was inspired by the brand’s core offering of luxury collars that have been carefully crafted to withstand a lifetime of walks, adventures and playful fun at the park while ensuring hounds look as elegant than ever before.
Learn more about this project
When naming a new brand, it’s vital that the name is distinctive, authentic and memorable so that it resonates with your target market. As a proudly South African online store offering a collection of locally-produced, high-quality handcrafted genuine leather collars, we named this new brand Hide & Stride. The name was inspired by the brand’s core offering of luxury collars that have been carefully crafted to withstand a lifetime of walks, adventures and playful fun at the park while ensuring hounds look as elegant than ever before.
Positioning Hide & Stride as “When high fashion collars are like treats, expected” portrays a brand personality that’s sophisticated yet playful. The identity is inspired by the elegant and slender appearance of a greyhound’s figure. This representation is symbolic of the regal, premium and stylish essence of the brand, taking inspiration from bespoke fashion brands.
The unique and harmonious colour palette signifies the bond between dog lovers and their fur babies. Pink is symbolic of nurturing and unconditional love. Green encompasses nature and grass, blue represents loyalty and integrity, with orange being the colour of optimism.
This playful visual language will continue to enable Hide & Stride to offer only the best quality collars that get stylish tails wagging for life.
