Every Drop Counts.

Brand identity, visual language and tone of voice for steampunk baristas.

The brandmark, in the shape of a drop, symbolises the ultimate drop of coffee.

Learn more about this project

Industrial Coffee Works is a unique brand that provides a place where people can socialise and eat, while sipping on the finest brews in a relaxed and comfortable environment. Industrial Coffee Works delivers what the South African market craved, an artisanal and craft coffee brand.
To deliver the brand’s artisanal and craft essence, the identity designed by Circle was inspired by the industrial feel and interiors of Industrial Coffee Works, a combination of motorcycle machinery, gears and Steampunk. The brandmark, in the shape of a drop, symbolises the ultimate drop of coffee, the vital fuel needed to power machinery.
With the positioning of “Every Drop Counts”, the Industrial Coffee Works visual language delivers on the brand’s promise of helping customers relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, the best brews and products of consistently high quality.
The brand identity was used across multiple applications and mediums, from signage to serving boards and uniforms.

To deliver the brand’s artisanal and craft essence, the identity designed by Circle was inspired by the industrial feel and interiors of Industrial Coffee Works.

Learn more about this project

Industrial Coffee Works is a unique brand that provides a place where people can socialise and eat, while sipping on the finest brews in a relaxed and comfortable environment. Industrial Coffee Works delivers what the South African market craved, an artisanal and craft coffee brand.
To deliver the brand’s artisanal and craft essence, the identity designed by Circle was inspired by the industrial feel and interiors of Industrial Coffee Works, a combination of motorcycle machinery, gears and Steampunk. The brandmark, in the shape of a drop, symbolises the ultimate drop of coffee, the vital fuel needed to power machinery.
With the positioning of “Every Drop Counts”, the Industrial Coffee Works visual language delivers on the brand’s promise of helping customers relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, the best brews and products of consistently high quality.
The brand identity was used across multiple applications and mediums, from signage to serving boards and uniforms.