Mu Shoo Master vs Burger Bandito.

Brand identity, naming and visual language for a fast food first.

Kung Fu Cowboy is where the great continental culinary divide of the East vs West, can be enjoyed together.

Learn more about this project

As part of Sun International’s strategy to own their food and beverage offering, Circle was enlisted to do the brand development of a fast food restaurant at Time Square in Menlyn Maine, Pretoria.
Circle conceptualised the Kung Fu Cowboy brand, the home of sword-swinging samurais and gunslinger cowboys.
Based on the obvious rivalry between The Wild West and The Far East, Kung Fu Cowboy’s brand identity is inspired by classic Kung Fu and Western posters. The brandmark includes what the East and West have in common, which is the Sun. The word Cowboy is represented as the shadow of the word Kung Fu.
Kung Fu Cowboy is where the great continental culinary divide of the East vs West, can be enjoyed together.

Circle conceptualised the Kung Fu Cowboy brand, the home of sword-swinging samurais and gunslinger cowboys.

Learn more about this project

As part of Sun International’s strategy to own their food and beverage offering, Circle was enlisted to do the brand development of a fast food restaurant at Time Square in Menlyn Maine, Pretoria.
Circle conceptualised the Kung Fu Cowboy brand, the home of sword-swinging samurais and gunslinger cowboys.
Based on the obvious rivalry between The Wild West and The Far East, Kung Fu Cowboy’s brand identity is inspired by classic Kung Fu and Western posters. The brandmark includes what the East and West have in common, which is the Sun. The word Cowboy is represented as the shadow of the word Kung Fu.
Kung Fu Cowboy is where the great continental culinary divide of the East vs West, can be enjoyed together.