Santa’s Resort.
Your Sleigh-cation of Choice!

Festive season campaign for a premium family-friendly resort.

Two familiar Christmas characters are portrayed as enjoying the activities available across the resort.

Learn more about this project

When it starts looking a lot like Christmas, it’s time to think differently when conceptualising and designing festive season campaigns.
When Circle was tasked with Sun City’s festive campaign for 2018, Circle positioned Sun City as ‘Santa’s Resort’ with the tagline ‘Your Sleigh-cation of Choice’ to convey that it is a destination for all festive celebrations, being an all-encompassing, family-friendly resort that offers a range of activities, from feasts to carols and fun-filled entertainment for all ages.
Circle designed the visual language with two familiar Christmas characters with a dynamic relationship, portrayed as enjoying the activities available across the resort. The colour palette used was an extension of the resort’s original palette, made to be more vibrant and in-line with a traditional Christmas feel.
The Santa’s Resort campaign was communicated through various mediums from printed flyers, to emailers, digital screens and posters.