Brand identity, naming and visual language for trendy baristas.
Stir was purposefully designed to offer conference goers an inspirational space to continue conference formalities.
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As part of Sun International’s strategy to own their food and beverage offering, Circle was enlisted for the brand development of a coffee café situated in the public flow area of the Sun City Convention Centre.
Circle named the café Stir, inspired by the variety of activities enjoyed by people and the motion of a spoon being used to mix a beverage thoroughly. Stir was purposefully designed to offer conference goers an inspirational space to continue conference formalities within a relaxed atmosphere that boasts lounging opportunities.
The positioning of Create @ Stir stems from Stir’s unique offering, a place that serves the perfect blend of great brews and feel-good cuisine in an easy-going atmosphere.
