Brand development, visual language and signage for a premium family-friendly resort.
Circle positioned Sun City as ‘A world within a City’ which perfectly captures the core essence of the resort’s offering.
Learn more about this project
Sun City is Sun International’s flagship resort which is as popular today as it was when it was first built in 1979. Nestled between the Elands River and the Pilanesberg Game Reserve, this picturesque resort boasts four hotels, two world-famous golf courses and many other exciting attractions.
Due to the monolithic brand strategy shift, Sun City’s visual language which consisted of the coin roundel had to be relooked. Circle’s solution was to position Sun City as ‘A world within a City’ which perfectly captures the core essence of the resort’s offering. Being an all-encompassing, family-friendly destination that offers a comprehensive range of activities that can all be enjoyed on a single property.
Circle designed the resort’s visual language to be more in line with its exciting offering. The colour palette chosen reflects the resort’s physical environment. The colours range from blue, which represents the lake to red which symbolises firey sunsets.
To create an overall festive, relaxed, family and fun feeling that reinforces the resort’s language and energetic positioning, Circle designed a dynamic Helios Supagraphic inspired by the unique Pilanesberg topography. Pilanesberg is located within an ancient volcanic crater, with concentric hills that mirror the Helios motif. The Helios Supagraphic is used dynamically across various touchpoints seen throughout the resort, from flag banners to uniforms.
This visual language seamlessly works across all the individual hotels while representing the resort in its entirety.
Circle designed a dynamic Helios Supagraphic inspired by the unique Pilanesberg topography.
Learn more about this project
Sun City is Sun International’s flagship resort which is as popular today as it was when it was first built in 1979. Nestled between the Elands River and the Pilanesberg Game Reserve, this picturesque resort boasts four hotels, two world-famous golf courses and many other exciting attractions.
Due to the monolithic brand strategy shift, Sun City’s visual language which consisted of the coin roundel had to be relooked. Circle’s solution was to position Sun City as ‘A world within a City’ which perfectly captures the core essence of the resort’s offering. Being an all-encompassing, family-friendly destination that offers a comprehensive range of activities that can all be enjoyed on a single property.
Circle designed the resort’s visual language to be more in line with its exciting offering. The colour palette chosen reflects the resort’s physical environment. The colours range from blue, which represents the lake to red which symbolises firey sunsets.
To create an overall festive, relaxed, family and fun feeling that reinforces the resort’s language and energetic positioning, Circle designed a dynamic Helios Supagraphic inspired by the unique Pilanesberg topography. Pilanesberg is located within an ancient volcanic crater, with concentric hills that mirror the Helios motif. The Helios Supagraphic is used dynamically across various touchpoints seen throughout the resort, from flag banners to uniforms.
This visual language seamlessly works across all the individual hotels while representing the resort in its entirety.
