Tee-off on the Wild Side.

Brand development and visual language for a world-class golf course.

Circle developed its brand identity by extending the octagonal shapes which form part of the building geometry.

Learn more about this project

The world-renowned Wild Coast Sun Championship Golf Course, is designed by Robert Trent-Jones Jnr and situated within the Wild Coast Sun resort. The 18 holes are played over hills, ravines, rivers, dams and waterfalls, boasting wide fairways and vast greens that challenge both professionals and amateurs alike.
Wild Coast Sun Country Club is part of the Wild Coast Sun property, situated on the border of Kwa-Zulu Natal. To align the Wild Coast Country Club to the resort visually, Circle was tasked with the brand development and corporate branding. Circle developed its brand identity by extending the octagonal shapes which form part of the building geometry. The brandmark and visual language was inspired by Argyle wear which is synonymous with golfing.
The colours represent the natural beauty surrounding the golf course, from brown which represents sand, to the use of blue to signify the sea.