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Circle is an independent strategic branding and design studio that offers sustainable brand development and implementation that is founded on creativity, mutual trust, respect and a desire to use design to make a significant difference to the competitive world we live in.

Norman Goodfellows

Sun MVG

The Sun Met

Wild Legend Weiss

Opennetworks

Industrial Coffee Works

Mintaka

Nedbank Golf Challenge

11th September 2018 in Circular

A whole new ballgame.

In the world of gaming, casinos give away what people want; cash and cars. When Sun International’s new casino, Time Square tasked us with their large-scale promotion for June, July and August 2018, our intention was to approach this promotion…
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8th August 2018 in Circular

The value of Brand DNA.

With the recent public discourse around the Absa rebranding turning towards the inevitable negative sentiment, I was reminded by the success of long-term design strategy in defining the course of business success. Could you imagine a BMW without its iconic…
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31st July 2018 in Circular

A wonderful feeling.

In 2009 the time had come for me to decide on the direction of my life. I knew I wanted to dedicate my time to writing compelling content that evoked emotion. A friend at the time suggested I explored Copywriting,…
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30th July 2018 in Circular

Fight against the ugliness.

A few weekends back I took my car in for its fortnightly wash. My local carwash has a customer waiting area with a great coffee bar adjacent to a small lounging area. With cappuccino in hand I settled down in…
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