Circle is an independent strategic branding and design studio that offers sustainable brand development and implementation that is founded on creativity, mutual trust, respect and a desire to use design to make a significant difference to the competitive world we live in.

Norman Goodfellows


The Sun Met

Wild Legend Weiss

Time Square


Industrial Coffee Works


Nedbank Golf Challenge

11th September 2018 in Circular

A whole new ballgame.

In the world of gaming, casinos give away what people want; cash and cars. When Sun International’s new casino, Time Square tasked us with their large-scale promotion for June, July and August 2018, our intention was to approach this promotion…
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8th August 2018 in Circular

The value of Brand DNA.

With the recent public discourse around the Absa rebranding turning towards the inevitable negative sentiment, I was reminded by the success of long-term design strategy in defining the course of business success. Could you imagine a BMW without its iconic…
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31st July 2018 in Circular

A wonderful feeling.

In 2009 the time had come for me to decide on the direction of my life. I knew I wanted to dedicate my time to writing compelling content that evoked emotion. A friend at the time suggested I explored Copywriting,…
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30th July 2018 in Circular

Fight against the ugliness.

A few weekends back I took my car in for its fortnightly wash. My local carwash has a customer waiting area with a great coffee bar adjacent to a small lounging area. With cappuccino in hand I settled down in…
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