Circular - Circle

Feeling Blue? You’re Not Alone

Ever noticed how many leading global brands are dressed in blue? In fact, one-third of the world’s top 100 brands use it as their primary colour. From banks to tech giants, blue dominates corporate identity because it communicates something every customer wants to feel: trust. It’s no coincidence that industries where reliability and security are non-negotiable like finance, healthcare, and technology, lean heavily into this hue.

The Power of First Impressions

“Marketing is the equivalent of asking someone on a date. Branding is the reason they say yes.” Ren Jones’ words cut to the heart of what makes business communication work. Marketing is all about visibility, outreach, and attraction. It’s the invitation. Branding, on the other hand, is about substance. It’s what makes someone feel compelled to accept, engage, and commit. Without the right brand foundation, even the most polished marketing campaign risks falling flat.

A year of Brand New!

With the Covid-19 pandemic about to enter its third year, 2021 hasn’t been without its fair share of unique challenges. For us, running a design studio across various locations meant embracing the “new normal” of daily video-call reviews. Add to that an economy weighed down by lockdown fatigue, and just to keep things interesting, the ever-present threat of loadshedding.

The Value of Brand DNA

With public discourse around the recent Absa rebranding leaning toward the inevitable wave of negative sentiment, I was reminded of the power and necessity of long-term design strategy in shaping business success.

Fight Against the Ugliness

A few weekends back I took my car in for its usual fortnightly wash. My local carwash has this unexpectedly stylish setup: a coffee bar tucked beside a lounging area with oversized black sofas. With a cappuccino in hand, I dropped into one of them, eyeing the pile of magazines on the coffee table.

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+27 (0)83 305 1108

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Ballyoaks Office Park
35 Ballyclare Drive, Bryanston, 2022

Company Details
Circle Branding by Design Pty (Ltd.)
Company Reg: 2014/208590/07
VAT Reg: 4790267993

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Circle Branding by Design is a Level 2 QSE with 51% black ownership.