With the Covid-19 pandemic about to enter a third year, 2021 hasn’t been without some unique challenges. A design studio based in various locations requiring a new norm of daily video-call reviews, an economy struggling under the immense pressure of…

Not a day passes that I don’t hear phrases like “the New-Norm” and “Life under Lockdown”. TV, Radio, Internet - every medium is crammed full with so-called “experts” spewing advice on how to cope, how to adapt and even how…

In the world of gaming, casinos give away what people want; cash and cars. When Sun International’s new casino, Time Square tasked us with their large-scale promotion for June, July and August 2018, our intention was to approach this promotion…

With the recent public discourse around the Absa rebranding turning towards the inevitable negative sentiment, I was reminded by the success of long-term design strategy in defining the course of business success. Could you imagine a BMW without its iconic…

In 2009 the time had come for me to decide on the direction of my life. I knew I wanted to dedicate my time to writing compelling content that evoked emotion. A friend at the time suggested I explored Copywriting,…

A few weekends back I took my car in for its fortnightly wash. My local carwash has a customer waiting area with a great coffee bar adjacent to a small lounging area. With cappuccino in hand I settled down in…