FNB RMB G20

In 2025, South Africa made history as the first African nation to host the G20 Summit, a powerful moment of global collaboration, regional representation and opportunity. It was a milestone that called for bold and meaningful participation from South Africa’s most influential brands. FNB and RMB, two financial powerhouses, wanted to show up as purposeful partners advocating for African growth through unity, sustainability and shared values. Circle was tasked with developing a campaign identity and messaging strategy that would amplify this vision under the unifying theme of Invest in Ubuntu.

To represent collaboration without dominance, we created a bespoke design system that harmonised both FNB and RMB’s visual languages. Drawing inspiration from the symmetry and structure of traditional Venda patterns, the toolkit reflects balance, community, and connection, core principles of the summit’s theme: Solidarity, Equality and Sustainability. The foundational colour palette, black and white, ensures no single brand leads but rather both are represented in equal measure. Accents of FNB’s turquoise, RMB’s amber and G20 logo-inspired colours are woven into the pattern, symbolising the coming together of nations and ideas.

We needed language that honoured the essence of Ubuntu, while aligning with both G20 priorities and brand values. The result was ‘Committed to sustainability. Empowering communities. Invested in humanity.’ This sentiment became the cornerstone of the campaign mirroring South Africa’s positioning on the global stage and both brands’ dedication to human-first financial progress. Across digital, print, event collateral and more the campaign demonstrated FNB and RMB’s commitment to a more unified, sustainable future, one built on collaboration, community and care.

This wasn’t just a moment to show up, it was a chance to lead with purpose, and to inspire global partners to see Africa not just as a participant, but as a powerful force for progress.