Hide & Stride

When High Fashion Collars are Like Treats, Expected - Learn more

When launching a proudly South African online store offering a curated selection of handcrafted leather collars, Circle was tasked with creating a name and identity that would stand out in a crowded pet accessories market without compromising on quality, charm, or fashion appeal.

This wasn’t just another pet product brand. This was a celebration of craftsmanship, character, and connection.

A name with purpose, crafted with care

The brand name Hide & Stride was crafted to be memorable, meaningful and irresistibly charming. Referencing the premium full-grain leather (“hide”) and the confident motion of daily walks (“stride”), the name balances craftsmanship with playful sophistication, speaking as much to dog lovers as it does to lifestyle tastemakers.

Positioning tails at the intersection of style and love

The brand’s tone is equal parts refined and cheeky, anchored by the positioning line:

“When high fashion collars are like treats, expected.”

This tone sets the stage for a premium experience, infused with a sense of wit and warmth that’s both elegant and endearing.

The visual identity was inspired by the graceful silhouette of a greyhound, a symbol of sophistication, agility and timeless beauty. This reference aligns the brand with bespoke fashion houses while ensuring an emotional tether to its four-legged audience.

A palette for paws and people

The colour palette was designed to represent the bond between dogs and their humans:

Pink for affection and unconditional love
Green for nature, parks and growth
Blue for loyalty and trust
Orange for optimism and joy

This thoughtful combination creates a look that’s chic, joyful and instantly ownable, translating effortlessly across digital touchpoints, product tags, social content and packaging.

A brand that gets tails wagging for life

With a strategically crafted name, fashion-forward visual system, and a tone that blends style with soul, Hide & Stride is more than just a collar, it’s a lifestyle statement for modern pet lovers.

Circle’s work ensures the brand strides confidently into market spaces near and far, elegantly walking the line between heritage craft and playful luxury.