Brand identity and packaging for industry-leading vision supplements.
Positioning Vitasight as “Never lose sight of what matters most” promotes the core essence of the brand’s existence.
Learn more about this project
When packaging any product, it’s important to carefully-consider the design to provide an elevated shelf presence that succinctly differentiates your brand offering. Vitasight is a range of three vision supplements which slows the progress of Age-related Macular Degeneration (AMD). Circle’s brief was to reimagine the Vitasight packaging and create a visual language which challenged the vision supplement vernacular.
Positioning Vitasight as “Never lose sight of what matters most” promotes the core essence of the brand’s existence. AMD is the leading cause of severe vision loss in people over the age of 55, however it is an eye disease that can be tolerable. Vitasight is specifically formulated to reduce the progression of AMD so you never lose sight of life’s precious moments which are often overlooked and taken for granted.
The existing brandmark was redesigned by defining a “V” device which is used to channel the flow of a drop of “pure elixir” being guided towards a specific ailment. Further placing emphasis on the role the elixir itself plays in maintaining the healthy functioning of the eye. The packaging design reinforces the idea of focussed eye care that’s created with a clear purpose in sight to assist in alleviating defined eye ailments.
The drop rosettes created on each box are formulated using the odd numbers of 5, 7 or 9 to form non-static round imagery which conjure up iris shapes. Thereby embellishing on the concept of bringing effective eye health care into focus. The colours incorporated were inspired by how the orange pigment of a healthy eye gets eroded by blue light over time. The new packaging has enabled Vitasight to be differentiated and instantaneously identifiable from competitor vision supplement offerings.
The existing brandmark was redesigned by defining a “V” device which is used to channel the flow of a drop of “pure elixir”
Learn more about this project
When packaging any product, it’s important to carefully-consider the design to provide an elevated shelf presence that succinctly differentiates your brand offering. Vitasight is a range of three vision supplements which slows the progress of Age-related Macular Degeneration (AMD). Circle’s brief was to reimagine the Vitasight packaging and create a visual language which challenged the vision supplement vernacular.
Positioning Vitasight as “Never lose sight of what matters most” promotes the core essence of the brand’s existence. AMD is the leading cause of severe vision loss in people over the age of 55, however it is an eye disease that can be tolerable. Vitasight is specifically formulated to reduce the progression of AMD so you never lose sight of life’s precious moments which are often overlooked and taken for granted.
The existing brandmark was redesigned by defining a “V” device which is used to channel the flow of a drop of “pure elixir” being guided towards a specific ailment. Further placing emphasis on the role the elixir itself plays in maintaining the healthy functioning of the eye. The packaging design reinforces the idea of focussed eye care that’s created with a clear purpose in sight to assist in alleviating defined eye ailments.
The drop rosettes created on each box are formulated using the odd numbers of 5, 7 or 9 to form non-static round imagery which conjure up iris shapes. Thereby embellishing on the concept of bringing effective eye health care into focus. The colours incorporated were inspired by how the orange pigment of a healthy eye gets eroded by blue light over time. The new packaging has enabled Vitasight to be differentiated and instantaneously identifiable from competitor vision supplement offerings.
