FNB Summer

It’s not every day a bank decides they want to own summer. But, in November 2023, FNB set out to do just that by launching a proudly South African campaign that captured unique energy and philosophy of Dezemba. The goal was to show how FNB’s digital banking platform could elevate every aspect of summer from travel hacks to spending tips. And so, the ‘100 days of summer’ campaign was born.

Circle was tasked with translating that strategy into a standout visual toolkit that could be used for all summer communication. To bring this unique campaign to life, we took the less expected route. Instead of relying on the brand’s primary colour, we turned to the less utilised, but equally iconic, amber. Inspired by the summer sun, the ambers became a foundation for the campaign.

A dynamic sunburst that extended from the FNB logo became the visual anchor of the campaign and made the creative stand out during the content-heavy festive season. From there, we rolled out the campaign across digital platforms. The result was attention-grabbing, brand-led content that painted the scroll amber.