WesBank YF25

As one of South Africa’s most trusted vehicle finance brands, WesBank maintains a robust always-on digital presence across a variety of business segments, from Vehicle Asset Finance to its innovative Trusted Virtual Dealership. Each year, Circle is tasked with keeping this digital ecosystem fresh, consistent and engaging. In FY25, we were briefed to conceptualise a new positioning line and evolve the creative system, without losing the equity WesBank has built.

The new positioning, “Move your way,” does just that. A smart, flexible phrase that nods to mobility, choice and personal empowerment, perfectly aligning with WesBank’s diverse offerings. Whether it’s helping customers secure vehicle finance or a new car, the line reinforces the brand’s promise to meet people wherever they are on their journey.

We rolled out messaging across the full funnel, tailoring value propositions to different audiences and intent levels, while always tying back to the core message of freedom and flexibility. Visually, the FY25 update kept WesBank’s recognisable identity intact, while introducing subtle refinements that signalled change without causing brand fatigue. We crafted segment-specific creative, allowing each part of the business to speak directly to its audience while still feeling like one cohesive brand. The Grad segment, especially, gave us room to play. We leaned into vibrant visuals and playful copy, creating thumb-stopping creative that resonated with younger, first-time buyers.

With a future-focused tone and a sleek visual system, the FY25 refresh not only revitalised WesBank’s digital presence, it extended the life and relevance of its always-on content for the financial year ahead. It’s not just a refresh. It’s an evolution that keeps WesBank moving.