Norman Goodfellows Yellow Bottle

As a respected fine wine and spirits merchant, Norman Goodfellows has long been known for quality, expertise and their tongue-in-cheek attitude. Each year, the brand releases a series of seasonal catalogues, showcasing curated deals and their premium products. In 2023, Circle was tasked with developing a single, unified concept to bring cohesion to the catalogues. The goal was clear: create a repeatable identity that would become instantly associated with Norman Goodfellows while remaining adaptable.

We turned to the brands most recognisable assets, its iconic yellow and signature bottle silhouettes. And so, the Yellow Bottle Catalogue was born. The concept distilled the essence of the Norman Goodfellows brand into a memorable name and instantly classic design, taking it from a catalogue to a strategic brand asset.

It’s bold, bright and unmistakably Norman. With three editions released every year, the Yellow Bottle Catalogue is fast become an icon and a standout amongst the cluttered world of retail marketing.