A Trip Back in Time.

Brand identity, naming and visual language for a high-end grillhouse.

To pay tribute to the iconic stars who have performed and visited Sun City, Circle named the restaurant Legends.

Learn more about this project

As part of Sun International’s strategy to own their food and beverage offering, Circle was enlisted for the brand development of a high-end grillhouse restaurant situated in Soho at Sun City.
To pay tribute to the iconic stars who have performed and visited Sun City, Circle named the restaurant Legends. Legends offers guests trendy grillhouse-styled food while taking guests on a trip down memory lane filled with nostalgia of a bygone era which has made Sun City world-famous.
The brand identity and brandmark was inspired by marquee letters that are synonymous with show business. The marquee letters together with real signatures of the celebrities have been incorporated into the visual language. This visual language was used to create all the artwork within the interior, signage and collateral, from uniforms to menus and bill folders.

The brand identity and brandmark was inspired by marquee letters that are synonymous with show business.

Learn more about this project

As part of Sun International’s strategy to own their food and beverage offering, Circle was enlisted for the brand development of a high-end grillhouse restaurant situated in Soho at Sun City.
To pay tribute to the iconic stars who have performed and visited Sun City, Circle named the restaurant Legends. Legends offers guests trendy grillhouse-styled food while taking guests on a trip down memory lane filled with nostalgia of a bygone era which has made Sun City world-famous.
The brand identity and brandmark was inspired by marquee letters that are synonymous with show business. The marquee letters together with real signatures of the celebrities have been incorporated into the visual language. This visual language was used to create all the artwork within the interior, signage and collateral, from uniforms to menus and bill folders.