Visual Language, Brand Development, Corporate Branding, Brand Strategy
This sophisticated identity is an extension of Whisky Vault’s exclusiveness and highly bespoke experiences.
Learn more about this project
When conceptualising a visual language for an uber exclusive whisky club, we strived to create a language that’s as unique as the membership benefits themselves. Whisky Vault personally invites members to join the club and offers a rare whisky journey, savouring the world’s most exclusive and desirable malts from renowned distilleries, complete with bespoke experiences.
Positioning Whisky Vault as “So rare it’s almost mythical” embodies a brand personality that exudes sophistication and prestige. The identity explores the typical whisky icon vernacular, rendering them in an unexpected local form using Zoomorphism influence which includes giving the features of one animal to another. The identity incorporates a range of logos including a zebra with a unicorn horn, a giraffe with wings and a lion with antelope horns. This concept reinforces the core essence of the whiskies being so rare, they’re almost mythical.
The colour palette was meticulously chosen to evoke a sense of authority and power with a masculine undertone. Dark blue represents the knowledge, integrity, and seriousness of the brand. The beige adds a great balance against the intensity of the blue and provides a sense of simplicity with a modern touch. The orange complements the dark blue and provides a sense of vibrancy and a feeling of belonging much like a member of Whisky Vault would feel.
This sophisticated identity is an extension of Whisky Vault’s exclusiveness and highly bespoke experiences that’ll continue to attract connoisseurs who wish to explore a world of the rarest and most mythical whisky tastings and opportunities imaginable.
Positioning Whisky Vault as “So rare it’s almost mythical” embodies a brand personality that exudes sophistication and prestige.
Learn more about this project
When conceptualising a visual language for an uber exclusive whisky club, we strived to create a language that’s as unique as the membership benefits themselves. Whisky Vault personally invites members to join the club and offers a rare whisky journey, savouring the world’s most exclusive and desirable malts from renowned distilleries, complete with bespoke experiences.
Positioning Whisky Vault as “So rare it’s almost mythical” embodies a brand personality that exudes sophistication and prestige. The identity explores the typical whisky icon vernacular, rendering them in an unexpected local form using Zoomorphism influence which includes giving the features of one animal to another. The identity incorporates a range of logos including a zebra with a unicorn horn, a giraffe with wings and a lion with antelope horns. This concept reinforces the core essence of the whiskies being so rare, they’re almost mythical.
The colour palette was meticulously chosen to evoke a sense of authority and power with a masculine undertone. Dark blue represents the knowledge, integrity, and seriousness of the brand. The beige adds a great balance against the intensity of the blue and provides a sense of simplicity with a modern touch. The orange complements the dark blue and provides a sense of vibrancy and a feeling of belonging much like a member of Whisky Vault would feel.
This sophisticated identity is an extension of Whisky Vault’s exclusiveness and highly bespoke experiences that’ll continue to attract connoisseurs who wish to explore a world of the rarest and most mythical whisky tastings and opportunities imaginable.
