Opennetworks

From Network to Onward Thinking

When long-time technology leader Opennetworks became a certified Google Cloud Premier Partner, Google Cloud Platform Partner and Google Education Partner, they saw a pivotal opportunity: to evolve their identity to match the innovative solutions they deliver. With over 17 years of experience helping businesses embrace transformation, Opennetworks engaged Circle to lead the charge, from naming through to brand implementation.

Strategic Naming: Removing the Space, Making a Statement

Formerly known as Open Networks, the name was seamlessly evolved into Opennetworks, one word, one destination, mirroring the format of a web address. This subtle but impactful shift aligned with the brand’s digital-first ethos and reflected a confident, modern presence in the cloud ecosystem.

Designing the Future: Brand Identity & Visual Language

To establish a cohesive and flexible identity, Circle leaned into Opennetworks’ close relationship with Google. The brandmark drew inspiration from Google’s iconic primary colour palette, creating immediate recognition while maintaining unique brand equity.

A powerful naming and messaging device was created using the word “On,” derived from the initials of the new brand name. This unlocked a suite of compelling brand expressions: Always On, On Point, On Cloud, On Track, each embodying the brand’s readiness, reliability and progressive mindset.

Transforming Hesitation into Innovation: The BMW i8 Activation

A critical brand challenge was addressing the inertia some businesses experience when considering a move to the cloud. To reframe this mindset, Opennetworks introduced a bold metaphor for transformation: the BMW i8, a cutting-edge hybrid sports car that outperforms traditional supercars while using less fuel.

Circle translated this analogy into a powerful brand campaign. The i8 was wrapped in the new Opennetworks brand language and deployed as a physical representation of cloud transformation in action. Just as the i8 redefined performance through innovation, Opennetworks empowered businesses to rethink what’s possible with cloud technology.

Brand Impact: Positioned for Possibility

With a distinctive new identity, a clear brand voice, and a strategic metaphor that resonates, Opennetworks now enters every conversation as a confident and contemporary technology partner. Their brand is no longer just about connectivity, it’s about momentum.

Because when your business is built on being “On,” the only way is forward.